Get Him to Notice You with the Reciprocity Principle

You’re at a social event. You spot an attractive guy across the room. What are the chances he’ll notice you? If there are only 10 other people there, the chances are pretty high. But if there are 100 people there, the chances are lower. He may never even make it to...

Should You Be Your True Self with Men?

How far would you be willing to go to meet someone? There seems to be two schools of thought.   The first says that you should always be yourself, no matter what. Don’t wear a lot of makeup, because if he doesn’t find the “real you” attractive, then he’s not...

The Urgency Principle Can Make Guys Choose You

You’re chatting with a gorgeous guy on Tinder. Not only is he super-hot, but he’s let you know in no uncertain terms how attractive he finds you. Without intending it, your conversation has gotten a bit dirty. Sexual innuendos, double entendres, and suggestions that...

Stop Underestimating Yourself

Sheryl Sandberg was a fraud. She was chief operating officer at Facebook. Forbes had named her the 5th most powerful woman in the world—even above former First Lady Michelle Obama. Yet she was plagued by the feeling that it had all been a big mistake. She knew she...

You Can Feel More Confident

You’re on a first date with someone you met online. You’re sitting across from him, talking and laughing, but part of you is on edge. You can’t relax. You haven’t been able to relax since you got into the car to drive here. You normally don’t worry what anyone thinks...