About Us

This is the story of how Be Irresistible came to be. It’s a work of love, and I hope it will become a memorable part of your journey towards a deeper happiness.


Hey there,

You’re probably wondering what Be Irresistible is all about. You’re also probably wondering why you should listen to me of all people.

Allow me to introduce myself. My name is James Bauer the author of the bestselling His Secret Obsession and What Men Secretly Want courses and I am very happy you’re here.

My website moto, “Be Irresistible” reflects something important that I’d like to share with you. It’s at the core of what I teach as a dating and relationship coach.

Striving to be irresistible to men might sound like a surface-level goal, but it goes deeper than that.

Being irresistible is about a special set of qualities that emanate from feelings of happiness, true confidence, and a kind of inner beauty that pulls at a man’s heartstrings.

Being irresistible is the embodiment of what makes a woman truly attractive in every sense of the word. It’s about creating an irresistible draw with who you really are. Never pretending to be someone else.

Here’s an example:

Have you ever seen that girl that everyone seems to completely adore?

Every guy in the room seems to bend over backwards to get her attention and make her happy.

You secretly want to hate her, but she’s just so darn likable, and before you know it she’s your new best friend.

When you’re truly irresistible you get huge benefits like this in every area of your life. That’s what this site is all about.

It was actually during a deep moment of pain that I discovered how profound this kind of attraction really is.

A few years ago a close female friend asked me for some advice about a heartbreaking relationship situation. At the time I was working as a private consultant with men, women, and couples.

It was my job to study the inner workings of a man’s mind and the way he experiences a romantic relationship. I had been studying psychology, influence strategies, and the male and female perspectives on romance for years.

My friend knew that I had a lot of experience understanding men so she wanted to see if there was any advice I might have for her.

When she explained her situation to me, at first my heart went out to her… but as I was comforting her, I realized that I knew exactly what was causing her problem!

It was a delicate situation that is actually very common, and because of all the things I had learned about the inner workings of the male mind, I knew where things went wrong.

We sat down, and I shared what I thought was a perfect solution.

To make a long story short, my friend made just two subtle changes in the way she interacted with men, and for the first time in her life she experienced what it’s like when people are magnetically attracted to you. I still remember when she told me how well everything worked… she was almost in tears she was so happy.

It really hit me how much of a positive impact little-known information like this could have in countless women’s lives. Something in me changed that day, and I made a commitment to myself to share these discoveries with as many women as I possibly could.

Human behavior and relationships have always been an obsession of mine. But this experience awakened my passion for finding and sharing those rare nuggets of insight that have the transformative power of a hundred similar insights combined.

From there my interests only increased in intensity as I pursued cutting-edge tactics in my earnest search for the most powerful truths about human nature, motivation, and relationships.

You now have an opportunity to take advantage of all of that work.

Beirresistible.com contains all of the insights and discoveries I’ve distilled from hundreds of hours of consulting with men and women about relationships.

As I refined my unique method of focusing on only the most potent keys to personal transformation and relationship success, people heard about me. I had so many word of mouth referrals that I had to start a waiting list. But my waiting list just kept getting longer.

I considered training other relationship consultants to reach more people. But then I realized that by leveraging the power of the Internet I could magnify my reach exponentially!

And that’s the story of how Be Irresistible came to be. It is a work of love. I hope it will become a memorable part of your journey toward finding rich, satisfying love.

James Bauer

P.S. – I look forward to welcoming you into the Be Irresistible family. Please feel free to take advantage of all the information available here, and make sure to sign up for a free membership below to receive exclusive reports on special relationship topics and other useful information!

Where I practiced relationship counseling

View outside my relationship practice.

14 Days to Becoming Irresistible

There's a secret to attracting men who love you for you. Most women don't get this for one simple reason.

Enter your email to discover the truth in our FREE 14 Days to Becoming Irresistible email series.

We guard your email privacy

Learn how we use your email

Discover What Men Secret Want

There is a deep-seated “Gap” in communication that very few women (or men) understand. It’s the #1 reason why men pull away. To be truly irresistible to a man, you MUST understand this gap, and the way feelings of love get confused and entangled in a man’s mind.

I have read the entire program. Last night I decided I had nothing to lose and texted him the 12-word magic text. He replied this morning apologizing for missing my text last night. I replied using “Rachel’s” template. It was almost the exact word for word exchange.

I was completely stunned! We finally connected this evening and talked for 40 minutes on the phone. He didn’t declare his love for me but we haven’t spoken since the night we broke up in March! He sounded relaxed and happy. I have no idea what will happen from here but it’s definitely a “foot in the door”.

I’m truly grateful for your program. It makes so much sense! Thank you!!